Commercial Recipe Development

In a world where consumers are constantly connected via multiple platforms, and where content is king, recipe development has to engage our foodie audiences in more ways than ever before with recipe development for a multiplatform curated content approach, encompassing print, digital and social platforms.

Sophie won the Tui Flower Award for Best Recipe Writing – Commercial in the NZ Food Media Awards 2019 for the Exotic Foods Campaign

Digital advertising is an amazing tool for real-time results and optimising campaign effectiveness. One of the challenges of recipe development for a commercial purpose such as advertising is that as the recipe creator you don’t get to choose the hero ingredient, so the skill is to create inspirational, accessible recipes that people want to make, and style them in an appropriate manner. The results speak for themselves.

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